How to Create a Public Profile on Snapchat

Creating a Public Profile on Snapchat

To create a public profile on Snapchat, you will need to have an existing Snapchat account. If you don’t have one already, you can download the Snapchat app and sign up for an account. Once you have a Snapchat account, follow these steps to create a public profile:

  1. Open the Snapchat app and tap on your profile icon in the top left corner.
  2. Tap on the gear icon in the top right corner to access your settings.
  3. Scroll down and select “Who Can…” under the “Who Can…” section.
  4. Select “See My Public Profile” and toggle the switch to turn on the feature.
  5. Customize your public profile by adding a profile picture, display name, and bio.

Once you’ve completed these steps, your public profile will be visible to anyone who searches for you on Snapchat. You can also share your public profile on other social media platforms to promote your Snapchat presence.

Customizing Your Public Profile

Customizing your public profile on Snapchat is important to make it stand out and represent your personal brand or business. Here are some tips for customizing your public profile:

  1. Profile Picture: Choose a profile picture that represents you or your brand. It can be a photo of yourself, your business logo, or a graphic that reflects your personality or niche.

  2. Display Name: Your display name should be easy to remember and identify you or your brand. Consider adding relevant keywords to make it easier for people to find you in search results.

  3. Bio: Your bio should be a brief description of yourself or your business. It’s an opportunity to highlight what you do, what you offer, or what you’re passionate about. Keep it concise and engaging.

  4. Story Highlights: You can also add story highlights to your public profile. These are collections of your past Snapchat stories that can help give viewers a better idea of who you are or what your brand is all about.

By customizing your public profile on Snapchat, you can make a strong first impression and attract more followers. Keep your profile updated and relevant to maintain a strong presence on the platform.

Using Public Profiles to Promote Your Brand or Business

Snapchat’s public profile feature can be a powerful tool for promoting your brand or business. Here are some tips for using your public profile to attract new followers and customers:

  1. Consistency: Be consistent with your branding and messaging across all social media platforms. Use the same profile picture, display name, and bio to establish a cohesive brand identity.

  2. Engagement: Engage with your followers by responding to messages and comments. This helps build a relationship with your audience and can lead to increased loyalty and trust.

  3. Storytelling: Use Snapchat stories to tell your brand’s story and showcase your products or services. Be creative and use features like filters, stickers, and emojis to make your stories stand out.

  4. Promotions: Use your public profile to promote special deals or discounts to your followers. This can encourage them to make a purchase or visit your website.

  5. Analytics: Use Snapchat’s analytics tools to track your profile’s performance and see what types of content are resonating with your audience. Use this information to adjust your strategy and improve your results.

By using your public profile effectively, you can expand your reach and attract new customers to your brand or business. Be creative and experiment with different strategies to see what works best for you.

Staying Safe on Public Profiles on Snapchat

While using public profiles on Snapchat can be a great way to promote your brand or business, it’s important to stay safe and protect your privacy. Here are some tips for staying safe on public profiles:

  1. Avoid sharing personal information: Be cautious about sharing personal information on your public profile, such as your phone number or home address. This information can be used by hackers or scammers to target you.

  2. Monitor your followers: Regularly review your list of followers and block or report any suspicious accounts. Don’t hesitate to block or report anyone who is making you feel uncomfortable or unsafe.

  3. Use strong passwords: Make sure your Snapchat account has a strong password and enable two-factor authentication for added security.

  4. Be mindful of your content: Think twice before posting anything on your public profile that could be used to identify your location or personal information.

  5. Stay up-to-date on privacy settings: Snapchat’s privacy settings can change over time, so be sure to stay informed and adjust your settings accordingly to protect your privacy.

By following these safety tips, you can enjoy the benefits of a public profile on Snapchat without compromising your safety or privacy. Always be vigilant and stay informed about the latest security threats and privacy concerns on social media platforms.


Creating a public profile on Snapchat can be a valuable tool for promoting your personal brand or business. By customizing your profile, engaging with your followers, and staying safe and secure, you can build a strong presence on the platform and attract new customers or fans. Be creative, experiment with different strategies, and always prioritize your safety and privacy when using public profiles on social media platforms. With the right approach, a public profile on Snapchat can be a powerful asset for achieving your goals and growing your online presence.

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